On Monday, WWE announced via a press release the success of SmackDown, RAW, and NXT in the 18-49 key demographic for the first quarter of 2024.
The company stated that SmackDown averaged 892,000 total viewers among the 18-49 demographic in the first quarter of this year. It was an increase of 15% compared to the same quarter in 2023. They also noted that RAW averaged 733,000 total viewers among 18-49, which was an increase of 6%. WWE added that NXT also increased by 31% in the key demographic.
WWE Chief Content Officer Paul “Triple H” Levesque had the following to say regarding the increase of ratings:
“These ratings are a testament to our creative team, production crew, and all of the WWE Superstars that work together week in and week out to produce these impressive results.”
Triple H
STAMFORD, Conn., April 1, 2024 – WWE’s flagship weekly programming, SmackDown, Raw and NXT, continues to deliver viewership gains among the key P18-49 advertising demo ahead of WWE’s biggest event of the year, WrestleMania XL in Philadelphia on Saturday, April 6 and Sunday, April 7.
Friday Night SmackDown on FOX
- In Q1 2024, SmackDown is averaging 892K total viewers among P18-49, up 15 percent versus the year prior.
- SmackDown has ranked No. 1 among P18-49 audiences across all total day Friday broadcasts for 11 of the first 12 weeks of the quarter.
- Feb. 16 episode of SmackDown scored 985K viewers among P18-49, making it the most-viewed broadcast program in primetime for the entire week of Feb. 12.
Monday Night Raw on USA Network
- In Q1 2024, Raw averaged 733K total viewers among P18-49, up six percent versus the year prior.
- Raw ranked No. 1 among P18-49 audiences on Monday cable for nine of the 13 weeks of the quarter.
- The unexpected return of Pat McAfee to the commentator table during the Jan. 29 episode delivered 811K total viewers among P18-49 – up 13 percent versus the week prior – and easily ranked No. 1 on cable.
NXT on USA Network
- In Q1 2024, NXT was up 31 percent among P18-49 versus the year prior.