WWE has teased a return since the September 16th episode of Friday Night SmackDown in Anaheim, California. They played the “White Rabbit” song during a commercial break on that SmackDown and continuously did it again every WWE show.
On last week’s RAW, a QR code was displayed in a backstage segment and the fans who scanned the QR code were redirected to a video on WWE.com featuring a white rabbit. Another QR Code was shown on this past Friday Night SmackDown and it featured a video of a white rabbit game. At the end of that video clip, they showed the coordinates of Rogers Place in Edmonton, Alberta, Canada which is the venue of tonight’s WWE RAW.
Many fans are waiting to see Bray Wyatt on WWE television again and the majority of the WWE Universe thinks these teases are for Wyatt. However, that is not the case.
On The Ringer Wrestling Show podcast, WWE head of creative Triple H said that the White Rabbit phenomenon is “somebody that nobody is talking about.”
It’s been reported on The Ringer Wrestling Show podcast that Triple H has gone on the record and stated that the person behind the White Rabbit phenomenon is “somebody that nobody is talking about.”
— Xero News (@NewsXero) September 26, 2022
The company has already released White Rabbit merchandise on the WWE shop.