Last August, WWE announced “a multi-layered partnership” with Slim Jim. WWE stated it was the largest sponsorship deal in the company’s history.
Slim Jim partnered with WWE for a long time. However, the snack brand decided to pause its advertisement following the lawsuit filed against the former Executive Chairman of TKO, Vince McMahon.
Slim Jim announced that they had paused their promotional activities to secure brand value and issued the following statement:
“Slim Jim values integrity and respect in all of our partnerships. Given the recent disturbing allegations against Vince McMahon, at this time we’ve decided to pause our promotional activities with WWE. This decision reflects our commitment to our brand values and responsibility to our community. We will continue to monitor the situation and base our future engagements on our values and what’s best for our brand.”