Bryan Danielson, formerly known as Daniel Bryan, popularized the “Yes” chant during the WrestleMania 30 season in 2014. Danielson made his AEW debut in 2021. Initially, he said he would not use the “Yes” chant in AEW out of respect for the former employer.
However, The American Dragon started performing the “Yes” chant from the 2023 Forbidden Door event. On July 29, Danielson filed to trademark the “Yes” chant with the United States Patent & Trademark Office.
In an interview with Luke James Chats, Bryan Danielson revealed that he received a legal letter from WWE after he applied to trademark the “Yes” chant.
Well, so it’s weird. I applied for it [“Yes” chant trademark]. but then I got — it wasn’t necessarily a cease and desist. I got some sort of legal letter from WWE. It’s really weird because my manager just texted me and said, ‘Hey, this thing is available. Do you wanna get it?’ And I was like, ‘How much does it cost?’ And it wasn’t that much, and I was like, ‘Okay, sure,’ and then, shortly after that, I got an email from WWE saying, oh, ‘This is infringing’ on this or that or whatever, and I’m like, ‘Dude, I’m not trying to sell anybody anything. I just do my thing.’