Earlier this year, WWE signed a 10-year deal with Netflix worth $5 billion to stream Monday Night RAW. The show will stream on Netflix from January 2025.
TKO President Mark Shapiro appeared at Leaders Week London, where he explained how WWE pitched to Netflix.
“It’s up your alley. Why don’t you dip your toe in? It’s not really live sports. It’s scripted entertainment. It’s fictional. It’s very serial in nature. It’s every single week. It’s shown on Peacock to not just be a huge driver for acquisition but incredible on the retention side of things because it’s every single week, and therefore churn is reduced, at least given the WWE fans in the universe.”