World Wrestling Entertainment became a global phenomenon because of Vince McMahon’s vision. It’s been a world-popular entertainment company for decades. Therefore, a lot of sponsors are willing to spend their money on WWE to promote their brands.
WrestleMania season is the most profitable quarter in the company. This year’s WrestleMania is scheduled to take place at the SoFi stadium in Inglewood, California. As of now, fifty thousand fans are expected to attend both nights of WrestleMania.
In an interview with Hollywood Reporter, WWE senior VP and head of global sales and partnerships Craig Stimmel said that sponsorship revenue is up 43% for WrestleMania 39 when compared to WrestleMania 38.
According to Hollywood Reporters’ source, WWE sponsorship revenue for this year’s WrestleMania stands at between $14 million-$15 million, which is a new record.
During the interview, Stimmel said that there will be another sponsored match taking place at WrestleMania 39 just like Mountain Dew Pitch Black Match.
“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match, So we’re going to do things that fit inside of our storyline as well.”
Royal Rumble post-show press conference was sponsored by Mountain Dew. Craig Stimmel said there will also be sponsors for the WrestleMania 39 post-show media scrum.
“When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence. We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania, It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”
Stay tuned with The Spotlight for more news.